LoCash puts up second Top 25 country radio hit
Country duo LoCash are enjoying a thriving career that includes hit singles as songwriters and recording artists as well as sold-out concert appearances. After recently signing with Reviver Records, Preston Brust and Chris Lucas have joined forces with some of the biggest names in country music. Brust says they could feel the [label] team’s energy from the first meeting. “We haven’t felt an energy like this since the day we began our journey,” he states in a news release posted on LoCashMusic.com. “This feels like it has all come together—the right label head, the right promo team, it finally feels like we’ve got all of our ducks in a row for the first time in our lives.”
Both singers are also songwriters—penning Keith Urban’s No. 1 single ‘You Gonna Fly’ as well as Tim McGraw’s Top 10 hit ‘Truck Yeah’—which the pair believes is reflected in songs that incorporate their personalities and life experiences. The process also involves entering each other’s world and thinking about how a situation could be handled. Lucas explains that some days he wants to hear something upbeat because of negative or sad news in the world, so the duo works to create something “a little fresh and make people want to roll down the window and smile.” He adds their writing is a day by day process that hasn’t changed. “I just think the sound of it has evolved. We’re so excited to put it out so people can hear it.”
Brust tells SoundsLikeNashville.com that new album, The Fighters, is the first collection of songs that’s a good representation of who LoCash is. “The artists that we are, the writers that we are, and that feels good,” he says. “’The Fighters’ took a lot of hard work, blood, sweat and tears,” adds Lucas. The duo co-wrote eight of the 11 songs on the album, which includes “plenty of feel good anthems, several songs to dance along to and perhaps even a couple ballads to be played while walking down the aisle.”
The Fighters is No. 14 on Billboard’s Top Country Albums chart and proves LoCash has “staying power,” according to Sounds Like Nashville. The set kicks off with the banjo-driven, gold-certified ‘I Love This Life,’ which was a No. 2 Hot Country Songs hit. Current single, ‘I Know Somebody,’ is another radio hit. The song written by Ross Copperman, Jeremy Stover, and Rhett Akins is currently No. 26 on the Mediabase Country airplay chart and No. 25 on Billboard’s Country Airplay chart. ‘I Know Somebody’ comes in at No. 41 on the Billboard sales-based Hot Country Songs chart.
LoCash is supporting The Fighters by appearing at more than two dozen venues, fairs, and festivals through mid-September. Upcoming live performances include shows at the Porter County Fair in Valparaiso, Ind. (July 21); Country Jam USA in Eau Claire, Wis. (July 22); North Dakota State Fair in Minot, N.D. (July 24); Rally in the Valley in Frederick, Md. (July 30); WE Fest in Detroit Lakes, Minn. (Aug. 4-6); Sioux Empire Fair in Sioux Falls, S.D. (Aug. 11); Missouri State Fair in Sedalia, Mo. (Aug. 16); Colorado State Fair in Pueblo, Colo. (Aug. 27); Evergreen State Fair with Old Dominion in Monroe, Wash. (Sept. 1); and the New Mexico State Fair in Albuquerque, N.M. (Sept. 15).
Watch LoCash in the official music video for ‘I Know Somebody’ from the duo’s third studio album, The Fighters.
As A Matter of Fact…
* Country-pop duo LoCash features singer-songwriters Chris Lucas and Preston Brust, who launched their career as the LoCash Cowboys. The artists are natives of Baltimore and Kokomo, Ind., respectively.
* Preston was raised in gospel-rooted household (his great uncle Albert E. Brumley wrote the gospel classic ‘I’ll Fly Away’) that also included limited servings of country music such as Eddie Rabbit’s ‘I Love a Rainy Night,’ Willie Nelson’s ‘Angels Flying Too Close to the Ground,’ and the Oak Ridge Boys’ ‘Bobbie Sue.’
* Lucas had a vastly different upbringing marked by the ‘80s rock of Motley Crue, Quiet Riot, and Whitesnake. Despite his affinity for era’s rock and R&B, Lucas says seeing a Garth Brooks performance on TV changed his life.
* After meeting in Nashville, the pair worked together in the DJ booth at Nashville’s Wildhorse Saloon. In 2008, Brust and Lucas headlined the Redman/Maxim Roadhouse Tour, returning to find sold out crowds waiting for them at the Wildhorse.
* A self-titled, self-released album appeared in 2008, signing with R&J Records the following year. They released a string of singles on the label, starting with 2010's ‘Here Comes Summer.’ As songwriters for other artists, Lucas and Brust have co-written singles for Keith Urban (‘You Gonna Fly’) and Tim McGraw (‘Truck Yeah’).
* Work on their second album was delayed in 2012 when R&J folded, so the duo signed with Average Joe's Entertainment. The single ‘C.O.U.N.T.R.Y’ was released later in the year with Colt Ford appearing on the track's remix. A second self-titled album as LoCash Cowboys was issued on Average Joe's in 2013.
* LoCash has charted seven singles on the Billboard Hot Country Songs and/or Country Airplay charts. Their highest-charting single, ‘I Love This Life,’ peaked at No. 2 on the latter chart in early 2016.