Eric Church made a rare appearance at Country Radio Seminar (CRS) on Thursday (Feb. 20), sitting down for a Q&A with Lon Helton, radio personality and publisher of Country Aircheck. The hour-long conversation, which was billed as “Chasing Creativity,” served as the keynote speech of CRS 2020.
Church revealed quite a few details about his forthcoming album during the chat, including the out-of-the-box approach he took to recording it.
In an effort to get out of his comfort zone, aka his longtime producer Jay Joyce’s studio in East Nashville, Church returned to his native North Caroline to record the project. Transforming a rural restaurant into a makeshift studio, Church, along with a handful of songwriters, dove deep into the creative process.
“I felt like it was time to do something nuts,” he told CRS attendees. “The goal was to write and record 28 songs in 28 days. I’d write a song in the morning, we’d cut it that night. We removed all the barriers. Chase that as hard as you can [and] move on. For me, it’s as far out there as I have gotten.”
Though he admits it was “king of like The Shining,” he believes the end result was worth it.
“Looking back at what came out of it, everyone needed to be uncomfortable,” he acknowledged. “The writers had no clue what they were in for. All that is what made it great.”
Eric Church closed the Q&A with an acoustic performance of a brand new song.
There’s no word on when Church plans to release the project, which will serve as the much-anticipated follow-up to 2018’s Desperate Man. He’s currently at country radio now, appearing on Luke Combs’ new single, “Does To Me.”