The song’s descriptive lyrics paint a picture in listeners’ minds as Hurd recalls memories of a past lover.
“I still smell the smoke from/ The Fourth of July fireworks/ And I still feel the kick drum/ Front row at the concert/ After Talladega/ It’s safe to say you stick around,” Hurd sings on the first verse.
The song goes on to find Hurd reminiscing about their first kiss and their last call, admitting “every other memory is you.” And yes, that is his wife, Maren Morris, singing harmonies.
With its expertly crafted lyrics and relateable storyline, “Every Other Memory” has the potential to be Hurd’s biggest hit yet.
“‘Every Other Memory’ just feels like such a nostalgic track,” Hurd shared in a statement. “It’s so cool because it feels like each line in the song is almost like an emoji. It’s a feeling and it’s a picture that you can just really grab onto. The way the words came out, it just felt like each picture was really amazing.”
Co-written by Hurd alongside Nathan Spicer and Cole Taylor, “Every Other Memory” follows his Top 20 “To A T.” The song is Hurd’s first new music release since the debut of his Platonic EP last fall.
Click above to listen to the just-released “Every Other Memory.”